In Short, Brand Yourself, or Risk Being Forgotten 

Successful professionals develop, manage, and market their brands to achieve success at work. Smart singles invest in creating an authentic and distinguishable personal brand to achieve success at love. 

Brand You! divides the dating journey into three essentials:


Look, image, style, fitness/health, face, hair, wardrobe, grooming, body language, mannerisms, home decor (includes updates, tweaks and makeovers)


needs, values, love history, aspirations, emotional Intelligence (self-awareness, self-regulation, empathy, motivation, social skills), boundaries, behavioral patterns (includes exercises and assessments)


Ideal partner traits, dating do’s and don’ts, vetting process, skillful communication, relational conflict, sustain love (includes critiquing or composing dating apps and online profiles)

Each area is examined to assess your strengths and what you want to improve, change, or develop to achieve your dating goals.

The end result is the design and implementation of a customized 360-Degree Dating Development Plan.

At its heart, personal branding is a self-introspection process.

Self-aware singles work on themselves. They want to identify and overcome patterns that caused past relationship distress. They want to recognize the red flags and  love-fog-of-infatuation in relationships. They strive to be outwardly successful and to be inwardly fulfilled.

Singles who lack self-awareness don't work on themselves. They don’t seek help when facing relational issues. They dismiss emotions or ignore them. They want to succeed in love but are unsure of what to do or how to go about it; they often do nothing.

To give you a better sense of what personal branding entails, consider how you would answer these branding questions as they relate to dating: 

  • What words and feelings come to mind when others first meet you? Is that what you desire?
  • How would you describe your brand attributes: image, personality, needs, values, communication style, and relational strengths?
  • What is different, special, or unusual about you?
  • If divorced or lost a spouse, how would you rebrand?
  • Who is your target market? Where are they? What are their brand attributes?
  • What is your 30-second elevator dating pitch?

In developing the concept and methodology behind Corner Office Cupid, I wanted to better understand the pertinent issues and obstacles men and women face when dating today. Here's what I found:

  • Science reveals that men in happy, healthy, and secure relationships make more money, enjoy more intimacy, live longer, have better physical health, and less cognitive impairment later in life.
  • Even though divorce rates are going down, they still hover around 42-45%; 60% of second marriages and 73% of third marriages end in divorce. Overall, 70% of divorces are initiated by women. For ages 54-64, two-thirds are sought by women.*
  • Women seek help when working through relational issues, whether it’s through mentors, coaches, or professional counseling. Men rarely re-access their emotional, mental, and spiritual needs after experiencing a breakup, divorce, or loss of a spouse.
  • Men are often left confused by how gender roles have shifted over the decades They wonder: "Should I provide and protect or give behind-the-scene-support?... Do I simply listen or try to solve the problem?"

In today's evolving relational landscape, we need to rethink what culture and society communicates about masculinity and femininity, dropping the stereotypical attitudes that hinder developing healthy and secure relationships. Only when these outmoded mindsets are released can men and women truly see, hear, and love each other.

Drs. John and Julie Gottman, psychologists and authors share a noteworthy insight:

"Men, you have the power to make or break a relationship. That's right. Research shows that what men do in a relationship is, by a large margin, the crucial factor that separates a great relationship from a failed one. This does not mean that a woman does not need to do her part, but the data proves that a man’s actions are the key variable that determines whether a relationship succeeds or fails which is ironic since most relationship books are written for women. That's kind of like doing open heart surgery on the wrong patient.”

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Source: * McKinley Irvin Family Law Blog, Divorce Source, Divorce Lawyers for Men